our why

over the last 4,000 years europe has reduced its forest area from almost 100% to 45% coverage to create economic value from the land.

the global forest easily absorbed the rising emissions until the industrial revolution in the 18th century saw a steep climb.

things have deteriorated over the last decades as tropical countries have started to clear their forests to gain economic value. the reaction of the industrialised nations has been to criticise and sanction them.

we, at selvador, believe that the industrial world, instead of sanctioning, should be incentivising the tropics to maintain and increase their stewardship of the rainforests.

the name, selvador, is a word smash between selva (spanish and portuguese for jungle) and salvador (spanish and portuguese for saviour).


our how

we are looking to build a subscriber group of enthusiasts to join us in developing a novel tech model which will channel funds directly to the forest floor. 

we want to bypass the bureaucracy that results in many off-setting and international schemes’ delivering 30% or less of their revenue to the target communities that are the rainforest stewards. 

our what (our mission)

to use technology to connect our subscribers to the rainforest floor with the aim of generating funds to incentivise communities and landowners to preserve rainforests in their natural state.    

our who

Abigail Jefcoate

i am a Psychology graduate from loughborough university. My role is to use social media to connect with and grow our subscriber group. i also create the look and feel of the website pages.

Donald Murray

During my 42 years as a leader in the Costa Rican banana industry coupled with my education as a Biologist, I came to appreciate the need to work in partnership with the rainforest with the aim of preserving its biodiversity.

Jacqui Green

Having run companies that have supplied supermarkets with fresh produce, I am very aware of the environmental impact and the need for transparency in everything that we do.

Jim Jefcoate

having spent 30 years in the food supply chain as a retailer and a supplier, i have become very aware of the need for environmental balance. for me the protection and the regeneration of the rainforests are the keys to preserving that balance.

what we value









what we don't






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