about us
our why
over the last 4,000 years europe has reduced its forest area from almost 100% to 45% coverage to create economic value from the land.
the global forest easily absorbed the rising emissions until the industrial revolution in the 18th century saw a steep climb.
things have deteriorated over the last decades as tropical countries have started to clear their forests to gain economic value. the reaction of the industrialised nations has been to criticise and sanction them.
we, at selvador, believe that the industrial world, instead of sanctioning, should be incentivising the tropics to maintain and increase their stewardship of the rainforests.
the name, selvador, is a word smash between selva (spanish and portuguese for jungle) and salvador (spanish and portuguese for saviour).
our how
we are looking to build a subscriber group of enthusiasts to join us in developing a novel tech model which will channel funds directly to the forest floor.
we want to bypass the bureaucracy that results in many off-setting and international schemes’ delivering 30% or less of their revenue to the target communities that are the rainforest stewards.
our what (our mission)
to use technology to connect our subscribers to the rainforest floor with the aim of generating funds to incentivise communities and landowners to preserve rainforests in their natural state.
our who
Abigail Jefcoate
Donald Murray
Jacqui Green
Jim Jefcoate
what we value
biodiversity
collaboration
efficiency
expertise
fairness
integrity
innovation
transparency
what we don't
bureacracy
corruption
greenwash
