21st century solution for the rainforests

You will already know that the tropical countries and their rainforests have been doing a great job over the past centuries in sequestering (removing) carbon dioxide from the atmosphere to limit the rate of climate change.

It is only in recent decades that they are looking to gain economic value from their land through deforestation.

You may not know that this is not only accelerating us towards an environmental  tipping point, but also it is creating increased disease pressure.

Industrialised countries deforested their ‘wild woods’ centuries ago.  Furthermore their increasing use of coal and other fossil fuels since the industrial revolution has caused the concentration of greenhouse gases in the atmosphere to rise sharply.

If you’re anything like us you will agree that it is not unreasonable that if the industrialised world wants the tropical countries to preserve their rainforests with their carbon sequestration and biodiversity they should stop preaching to them and start paying more for it.

You may be shocked to learn that current off-setting and international funding schemes with budgets running into the billions only deliver around

30% of their received donations with some dropping as low as 10%. The remainder is swallowed up by “the system”.

You would think that there has to be a 21st century solution that can deliver more money to the forest floor and that loses less money to “the system”. Surely there must be a simple app that delivers your money directly to the people on the forest floor.

Well the good news is that one is on the way in the shape of our web app whose goal is to deliver at least 50% of the donated money to the rainforest during the pilot phase rising to 70% once we start to scale things up.

As we don’t have all the answers it would be great if you were to join our community which will help us to put the finishing touches on our app before we launch it.

Also check out our other web pages which include a gallery of stunning photoscalendars, creative art and a library of our favourite YouTube videos.

If you have any questions, check out our faq page. If you can’t find what you’re looking for there, please use the email icon in the header to send us an email.

Join our community to be part of this exciting project.


Over the last 4,000 years europe has reduced its forest area from almost 100% to 45% coverage to create economic value from the land.

The global forest easily absorbed the rising emissions until the industrial revolution in the 18th century saw a steep climb.

Things have deteriorated over the last decades as tropical countries have started to clear their forests to gain economic value. The reaction of the industrialised nations has been to criticise and sanction them.

We, at selvador, believe that the industrial world, instead of sanctioning, should be incentivising the tropics to maintain and increase their stewardship of the rainforests.

The name, selvador, is a word smash between selva (spanish and portuguese for jungle) and salvador (spanish and portuguese for saviour).


We are looking to build a community of enthusiasts to join us in developing a novel tech model which will channel funds directly to the forest floor. 

We want to bypass the bureaucracy that results in many off-setting and international schemes’ delivering 30% or less of their revenue to the target communities that are the rainforest stewards. 

What (our mission)?

To use technology to connect our subscribers to the rainforest floor with the aim of generating funds to incentivise communities and landowners to preserve rainforests in their natural state.    

Our Values

What we value:

  • Biodiversity
  • Collaboration
  • Efficiency
  • Expertise
  • Fairness
  • Integrity
  • Innovation

What we don't:

  • Bureacracy
  • Corruption
  • Greenwash

Our Who


Having spent 30 years in the food supply chain I have become very aware of the need for environmental balance. For me the protection of the rainforests is the key to preserving that balance


During my 42 years as a leader in the Costa Rican banana industry coupled with my education as a Biologist, I came to appreciate the need to work in partnership with the rainforest with the aim of preserving its biodiversity.


Having run companies that have supplied supermarkets with fresh produce, I am very aware of the environmental impact and the need for transparency in everything that we do.


I am a Psychology graduate from loughborough university. My role is to use social media to connect with and grow our subscriber group. i also create the look and feel of the website pages.


An experienced network and systems project manager who has implemented large scale projects including hosting, securing and maintaining bespoke web applications.

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Frequently asked questions

1. general

  • a. why the name Selvador?

    It’s a bit of a word smash. Selva means jungle and Salvador means saviour in both Spanish and Portuguese. We believe that the jungle, or rainforest, will be the global saviour in our struggle against climate change.

  • b. why are you covering only Costa Rica?

    Costa Rica has one of the most progressive approaches to the environment of all tropical countries. They have strict laws and tight controls on deforestation.

    However, it is not only Costa Rica that deserves the support of the industrialised countries Therefore, we will start there and then look to scale up into other countries.

    We believe that the global target should be to double the rainforest area. This would return the land coverage to that of the 1950’s.

  • 2. environment

  • a. what does sequestration mean?

    Sequestration is just a legal term meaning removal. Trees sequester/remove carbon from the atmosphere through photosynthesis.

  • b. how much do the rainforests contribute to carbon sequestration?

    Reports and studies vary in their estimates of carbon emissions. However, we feel that 40 billion tonnes of carbon (gigatonnes of carbon or GtC) emitted annually is about right.

    It is viewed that of these emissions 26% are absorbed by the oceans, 28% by the rainforests and other plants and 46% is released into the atmosphere.

    This puts annual rainforest sequestration at around the 10 GtC mark.

  • c. why do you feel that there is a need to say thank you to tropical countries?

    In industrialised countries we cleared our forests thousands of years ago so that we could use the land for economic gain. This was firstly with farms and then following the industrial revolution with heavy industry which has been emitting large volumes of Carbon Dioxide (CO2) along with other Greenhouse Gases (GHGs) such as Methane (CH4) and Nitrous Oxide (N20). Because we cleared our forests so many centuries ago, we believe this gives us the right to lecture the tropical countries on deforestation because they are now looking to boost their economies by clearing their forests in exactly the same way that we did. We believe a more effective approach than pointing the finger would be to say thank you by rewarding them for maintaining their rainforests and financially incentivise them to reforest their countries.

  • d. Won’t mass reforestation mess up the natural carbon cycle?

    Reforestation is looking to rebalance and reinvigorate the carbon cycle by regenerating its principal pedal power, the rainforest trees.

  • e. what about wildlife?

    Our priority is to protect and regenerate forest areas. This will obviously increase the sequestration capacity within the region. However there is an obvious benefit for the wildlife in 2 ways.

    Firstly when an area of mature forest is cleared the wildlife is either killed or dispersed. Maintaining the mature forest maintains the wildlife but more importantly the ecological balance between the two.

    Secondly in reforesting cleared ares our philosophy is to intervene as little as possible. We want the cleared areas to go through a ‘re-wilding’ process. In time the wildlife will return and will complete the process by re-balancing the ecosystem.   

  • f. you talk about local communities. where do they fit in?

    Any progress will not be sustainable unless it is driven by the local or indigenous communities. We view these communities as the rainforest stewards and it would be our role to support them. As such the majority of our funding will be targeted at them.

  • 3. tech

  • a. you mention tech solutions for channeling funds to the tropics. what is this tech solution?

    we have some innovative ideas on how we can use tech to attract funding and then, by minimising admin and bureaucracy, deliver the most of those funds to the forest floor. we are not in a position yet to share details of our solution.

    on funding, initially a bigger portion of the funds raised will need to fund the start up so we will achieve just over 50% delivery but as we scale up this will climb closer to 70%.

  • b. so why do you not just launch this tech solution?

    While we have a level of expertise in this area, we want to get as much feedback from a wider group of enthusiasts and experts before we launch anything. Therefore we want to build a subscriber group of enthusiasts who can help us to shape the model so that it generates the maximum benefit for the rainforest from the outset.

  • 4. security

  • a. how do I know my personal details are in safe hands?

    Currently we are only asking for first names and email addresses for people to subscribe. All data handling will be compliant with the Data Protection Regulations of the countries in which we operate. Our data protection is covered in our Privacy Policy a link to which can be found in the footer of our home page.